For Mineralogie’s Fall makeup collection we created a retro 70’s vibe by paying hommage to the greats from that decade: Bowie, Farrah Faucett, disco and new wave music. This is a billboard for the home page of Mineralogie’s website for the launch of the campaign.
// Credits are within each design’s caption //
Who didn’t love the 70’s? Some of the best music in the history was made, Andy Warhol’s weirdness wasn’t weird, and women were finally starting to express their inner Debbie Harry.
At Mineralogie, we curated the perfect makeup collection, Foxy Lady, to go along with the sweet sweet sound of vinyl records and a self-loving woman of the disco era.
This billboard was live at mineralogiemakeup.com for the fall months of 2019 to promote the Foxy Lady Collection.
Credit:
Photographer: Watt Photo // Makeup Artist: Nicolette Gold Artistry // Graphic Artist: Britt Maez
For Mineralogie’s Fall makeup collection we created a retro 70’s vibe by paying hommage to the greats from that decade: Bowie, Farrah Faucett, disco and new wave music.
This is a billboard for the ‘What’s New’ page of Mineralogie’s website for the launch of the campaign.
Credit:
Photographer: Reachelle Spieker // Makeup Artist: Jan Gilsdorf // Photo Editor: Lana VanComprenelle // Art Director: Britt Maez // Creative Director: // Britt Maez // Graphic Artist: Britt Maez
Who knew lava lamps and Blondie would work so well together? This mini teaser for social media was put together to wet the appetites of our followers for the upcoming fall 2019 Foxy Lady makeup collection at Mineralogie.
Credit*:
Music: “Heart of Glass,” By Blondie // Video: Free Stock Footage 4K // Video Editor: Britt Maez // Art Director: Britt Maez // Creative Director: Britt Maez
*All credit for music goes to Blondie and all credit to the creative process of filming this stock footage is not mine
One of the biggest difficulties of selling cosmetics online is that colors on computers vary so customers are hesitant in purchasing. The idea behind this collection launch e-blast was to accurately show colors of the makeup best possible in a creative and interesting way.
This was sent out using MailChimp and was sent out with a corresponding social media post to announce the launch
First Photo Credit:
Photographer: Watt Photo // Makeup Artist: Nicolette Gold Artistry
Other Credits:
Background Photos: Unsplash // Product Photos: Lana VanCompernolle and Britt Maez // Graphic Artist: Britt Maez // Art Director: Britt Maez // Creative Director: // Britt Maez // Graphic Artist: Britt Maez
Video short for Mineralogie’s social media to promote the new product Vinyl Liquid Eye Liner.
Credit:
Music: “How deep is your love,” By The Bee Gees // Footage: Stock Vinyl Record Video // Creative Director: Britt Maez // Video Editor: Britt Maez //
Mineralogie’s fall makeup collection launch video for social media.
Credit:
Footage: ABC Video Library // Music: “Dancing Queen,” By ABBA // Video Editing: Britt Maez // Creative Director: Britt Maez
Several grid photos created for Mineralogie’s social media page to promote fall 2019 and to look appealing to potential followers.